Watch the Video Interview
About JJ Virgin
Celebrity nutritionist, fitness expert, and New York Times best-selling author JJ Virgin shares critical mindset strategies to ignite the fat-burning process. These tips enabled JJ to thrive during the toughest part of her life—nearly losing a child to a tragic accident. Anyone can benefit from this amazing story of success.
03:16 Mindset Strategies: One of the biggest secrets to success in all areas is to find someone who is doing it better than you and hire them to mentor you. One of her early mentors told her that the single best thing you can do for personal growth is to build a business. It will bring up all of your “stuff”. You cannot outgrow your self-image. You will get what you expect. It is about expecting great things and knowing that you deserve that.
05:08 Hire a Mentor: Free information is great, but you commit with your wallet. She found, after helping people for free, was that the more she charged the more people valued her services. What is your goal, your dream that uses your unique ability? Hire your mentor with those needs in mind. JJ hires the very best person she can find for her mentors and works directly with them.
09:05 Holding Yourself Back: You may feel guilty about taking time and taking care of yourself, especially if you are a parent. You are the ultimate role model for your children. In addition, you cannot be physically present if your health, energy and weight are holding you back. It is a priority. If you do not have your energy, your health and your confidence, you are holding yourself back. If you are a parent holding yourself back, you are holding your kids back. They are watching.
14:05 Her Son Is Walking Hope: After having been hit by a car, critically injured, near death and then recovered, JJ’s son is a source of inspiration. Everyone asks how he is and wants to talk to him.
15:13 Standing By Your Goals: Once you are clear on your guiding principles, you don’t have to decide on simple things. It is already part of your strategy.
16:50 JJ’s Morning Routine: She is a morning person. Your morning routine is critical. It is the only time that you can actually control the day. She does not generally work out in the morning because her brain is best in the morning and she wants to focus. In the morning, she starts her bulletproof coffee and starts the day with her intentioning journal. She looks at things for which she is grateful and what things she wants to have happen. If you set a goal, you are 40% more likely to have it achieved. If you tell other people of your goal, you are 80% more likely to achieve it. She sets concrete goals, and also writes anything that comes out of her brain. Her intentioning goals include her personal life, as well as her business. She starts her day with a shake, using her shake mix, coconut or almond milk, avocado, extra fiber and chia seeds.
21:36 Using Social Media: JJ is currently working with someone on Wear Your Willpower. It is a shock trainer. If you don’t do what you are supposed to do, it is posted on your social media accounts. JJ also posts a great deal of what she is working on. Interactive support forums where you claim and own your goals are powerful as well.
22:57 “If I’m Not Feeling Scared, I’m Not Pushing Myself Enough.” You set a goal and you get scared. It takes courage to go after a goal. You learn new capabilities to make it happen. That brings you confidence to take on bigger goals.
24:44 The Scoop on Sugar: We have been looking at sugar incorrectly. The glycemic index does not work. It is based upon blood sugar rises after consumption. It does not take fructose into account. Fructose is the sugar in fruits and is in many processed foods. It behaves differently than other sugars. It is more detrimental. It goes straight to the liver and tells your body to make fat. It does not raise blood sugar, so it does not trigger satiety signals. We need to reframe our understanding sugar. JJ designed the Sugar Impact Scales, rating foods into 7 categories. All carbohydrates, except for fiber, turn into sugar. The difference is whether your body does that conversion slowly or quickly. You want this done slowly. JJ recommends that we taper down high and medium sugar to low sugar consumption. You can retrain your taste buds and make sweet food taste gross. She has been able to do this for over 700 people. It takes around 2 weeks. No more relying on willpower.
27:42 Fructose and Other Sweeteners: A popular blood sugar balancing shake has about 17 grams of fructose. There is a misconception that if something does not raise blood sugar, it must be good. You can eat foods with no calories, like artificial sweeteners, that still tell your body to store fat because they raise insulin. Of the sugar alcohols, JJ’s favorites are xylitol and erythritol. She also likes sweet herbs like monk fruit and stevia. These are good for tapering down. The problem with chronic use is that when you eat sweet, you want more sweet. When we eat sweet that does not have calories, have calorie dysregulation. Our bodies can no longer correlate the degree of sweetness with calories and it can cause us to over eat. These are low sugar alternatives, but they should not be used as a free-for-all.
29:30 The Benefits of Sour: JJ wants us to appreciate savory, spicy, sea salty and sour. A way to take your sweet tooth away is to do sour. This is why fermented foods not only help the gut microbiome, which gets trashed by sugar and artificial sweeteners, but they help us rid ourselves of our sweet tooth. JJ drinks KeVita, a fermented coconut water every day.
32:15 Most Effective Exercises for Women: Diet is more important than any other thing. You cannot out exercise a bad diet. Once the diet is dialed in, JJ recommends Burst style training, 4 – 8 total minutes a few days a week. If you can go past 8 minutes of Burst, you did not do Burst hard enough. In this training, you do 30 to 60 seconds all out and recover for twice as long. It burns off your fat storing enzymes, elevate growth hormones and create a lot of oxygen debt from which your body must recover. It makes you younger, better at burning fat and better at handling stress. JJ recommends resistance style training 2 to 3 times per week on big muscle groups. JJ does pull ups, pushups, bent over rows, and chest presses. She tries to do it in an unstable situation, standing on one leg or on a ball. In life, we are not locked into machines. Women should do resistance training on each muscle group at least twice a week. Three times a week is best. JJ has people divide the body into 4 different parts; upper body pushing, upper body pulling, hips and thighs, and power core.
37:04 JJ’s Favorite Supplement: The number one deficiency that JJ sees is vitamin D. Vitamin D is not a vitamin, but a prohormone that dictates much of what goes on in our bodies.
38:02 One Health Tip for America: The single biggest change that could make the biggest impact would be to get more sleep. We all need 7 to 9 hours of sleep each night.